Following on from my article on 4 things a retail business should be doing different in 2010, this article describes in detail why sms/email and affiliate marketing is cheap and how you should be measuring it with your software systems. This is the first of 4 articles.
Archive for the ‘ROI’ Category
How to measure return on bulk sms campaigns with custom programmed software
September 2nd, 2009
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Can you tell me exactly how much money you made from your last bulk sms campaign to clients? Well almost all companies can’t give this answer and yet they know that they are making money from their bulk sms campaigns. This article will demonstrate how you should be measuring the return on bulk sms campaigns and empowers you as the decision maker to take the correct course of action on further sms campaigns.
ROI in Software Development
August 31st, 2009
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Hi I thought I would write a series of articles on a topic that I believe is becoming absolutely critical in the software programming and development industry, that being the magical and mysterious ROI (return on investment) in software development.
As the owner of a programming company here in South Africa, I decided at the outset [...]
